Shift traffic without a deploy
Send a slice of traffic to a new endpoint, watch it, and ramp or roll back by changing weights. Works for destinations you don't own, too.
Routing infrastructure for links
Programmable link routing.
Point one short link at many destinations. Weight them, split them by country or device, and change them by API. All on your own domain, with no cap on links.
Free plan: 5,000 clicks a month, API included, no credit card.
shift-traffic.sh
# Send 10% of go.acme.dev/launch to a canary curl -X POST https://api.divert.ly/v1/domains/$DOMAIN_ID/routes/$ROUTE_ID/targets \ -H "Authorization: Key $DIVERTLY_KEY" \ -H "Content-Type: application/json" \ -d '{ "url": "https://app.acme.dev/v3-canary", "weight": 10 }'
// Ramp it to 50%, or roll it back to 0, with one more call. No redeploy.
Who uses it
Built for people who ship.
If you've ever hand-rolled a redirect, bent a load balancer into doing it, or hit a link cap on a marketing tool, this is the replacement.
platform & devops
product engineers
Create links from your code
One link per customer, per tenant, per record. The API does everything the dashboard does, and nothing stops at a link count.
technical founders
Skip the infrastructure
SSL, custom domains, and abuse handling are done. Try it on the Free plan, move to your own domain when you're ready.
What you can build
Routing, not just shortening.
Pick how a link chooses its target and watch the route change.
Select a target by · hover to preview
Weighted and random are on every plan, Free included. The rest unlock on paid plans.
canary & cutover
Ship gradually
Send 10% of a link's traffic to a new endpoint, then ramp to 100%. Roll back by changing the weights. No redeploy.
targeting
Send people where they belong
Route by country, language, device, operating system, or any HTTP header. One link in the wild, the right destination for each visitor.
distribution
Split and mirror
Spread downloads across mirrors or CDNs, or run an experiment across destinations. Repoint it after the link is already out in the world.
programmatic
Links from your code
Generate routes straight from the API, with no cap on how many you create.
Free is a real plan.
5,000 clicks a month, weighted and random routing, and the full API. No credit card, and you can upgrade when the traffic does.
Bring your own domain
Your domain, handled.
Add your link domain, add two DNS records (a CNAME that points at us and a TXT record that proves you own it), and verify. DNS stays where it is, and your links live on your brand. Full nameserver delegation is coming soon.
- Automatic SSL, nothing to renew
- Ownership verified, and re-verified over time
- Your links live on your brand, not ours
For developers
Everything the dashboard does, the API does.
Create routes, add targets, and change weights from code. It's plain HTTP, so it works with curl today. Official SDKs for Go, Python, and JavaScript are coming soon.
# 1. Create a weighted route on a domain you've added curl -X POST https://api.divert.ly/v1/domains/$DOMAIN_ID/routes \ -H "Authorization: Key $DIVERTLY_KEY" \ -H "Content-Type: application/json" \ -d '{ "nickname": "Launch", "slug": "launch", "targetStrategy": "weighted" }'
// Create a route at go.acme.dev/launch, then change where it sends people with a PUT.
Pricing
Pay for traffic, not links.
Unlimited routes and targets on every plan. The API is included everywhere, Free too.
Start here
Free
$0 /mo
5,000 clicks / month
- Shared
dvt.fyidomain - Weighted and random routing
- API at 90 requests/min
- Unlimited routes and targets
Need your own domain, more routing methods, or more traffic? Paid plans start at $23 a month and go up to 1.5 million clicks.
Go past your allowance and overage is $1.50 per 1,000 clicks. No per-seat pricing, no link caps.
Questions
What engineers ask first.
Is it reliable?
We strive to maintain a reliability SLO of 99.8% or better, but don't take our word for it. View our historic reliability data on our status page.
Why not just build this on Cloudflare Workers or nginx?
You can. The redirect is the easy part. The work is everything around it: SSL provisioning, custom-domain handling, abuse and phishing mitigation, analytics, uptime, and the multi-target selection logic. Divertly is that infrastructure, so you don't maintain it.
Do I have to move my DNS to you?
No. Point a CNAME at us and keep DNS where it is. Full nameserver delegation is coming soon.
How am I billed?
On clicks served, not on how many links you create. See pricing.
Can I export my data?
Yes. We'll export your data on request. Contact support to request an export.